<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The Smart FinTech company was born in 2010 when some businesses didn't even plan to provide their services online. Currently, the situation is absolutely different, so the demand for fintech solutions has grown significantly.
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">There are numerous technologies that you should be aware of. We would like to reveal their features and benefits so you can decide whether they are worth your attention or not.
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Fintech is a concept including all digital solutions for the finance market (online banking, online payment services, crowdfunding, blockchain and cryptocurrency, online lending apps, and so on). We are sure that you are not aware of some of these technologies.
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The most enterprising companies are eager to implement modern solutions because they know it is the only way to improve their service and increase revenue. So, our specialists are going to describe the most popular developments and explain to you how they can make your company more competitive.
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The goals of Smart FinTech are as follows:
<ol style="margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;">
<li dir="ltr" style="list-style-type: decimal; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;" aria-level="1">
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Creating top-notch products, which meet all your requirements. Great experience and awareness of current market trends and demands allow us to develop excellent solutions.
</li>
<li dir="ltr" style="list-style-type: decimal; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;" aria-level="1">
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Increasing your income. No, we can&rsquo;t manage your company&rsquo;s processes but we are able to create wonderful fintech systems, which will give you new growth opportunities. Thanks to our efficient digital products, you&rsquo;ll speed up your service and its quality.
</li>
<li dir="ltr" style="list-style-type: decimal; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;" aria-level="1">
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Attracting attention. First-class solutions, which correspond to your corporate identity, definitely attract not only new users but also competitors. You&rsquo;ll observe the desire of market players to cooperate with you or be like you.
</li>
</ol>
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Fintech systems are darkly connected to Big Data and Artificial Intelligence. The first technology helps to collect data about customers while the second one is designed for analyzing the gathered information. We&rsquo;ll tell you how different technologies interact with each other and in which cases they are useful.
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Often financial companies are first in trying and implementing new fintech services. A good example is PayPal. This system sprung up in 1998 and became incredibly popular very soon. The main reason is that it was a unique product, first in the market. Maybe, your decision about developing a fintech solution will be crucial for your business to improve its competitiveness in the shortest time.
<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Unfortunately, unawareness restrains numerous entrepreneurs, so we would like to explain some concepts and reveal effective ways to launch modern systems. Your understanding of current trends is one of our aims.

<span style="font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Thus, subscribe to the blog in order not to miss new materials about the most popular financial technologies.

The Smart FinTech company was born in 2010 when some businesses didn't even plan to provide their services online. Currently, the situation is absolutely different, so the demand for fintech solutions has grown significantly.

Welcome to our blog about Fintech!

Posts

<h1 dir="ltr" style="line-height: 1.5; margin-top: 0pt; margin-bottom: 6pt;"><span style="font-size: 13.999999999999998pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Digital Horizon presented the study "Fintech Trends 2022"</h1>
&nbsp;
<a style="text-decoration: none;" href="https://trends.digitalhorizon.vc/"><span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Experts told</a><span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> how we will pay within the metauniverses, what will replace big data, why the world needs total tokenization, and what role fintechs play in the implementation of the ESG agenda.
&nbsp;
<span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">&ldquo;2021 was a year of a big qualitative shift in the global economy and set new development vectors for the fintech market. We have all witnessed how the ongoing pandemic and increased social pressure have led to a significant expansion of opportunities and applications for fintech solutions. At the same time, while working on the report, we once again clearly felt how much more difficult it has become to separate what are really long-term trends from the hype. In this study, we detail seven key fintech trends that Digital Horizon is betting on,&rdquo; says Alan Waksman, founder and managing partner of Digital Horizon.
<span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">After analyzing the ongoing events, a team of venture market experts identified seven new vectors for the development of financial technologies.
&nbsp;
<span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Trend 1: Democratization of the market of non-public assets
Private equity marketplaces, wealth management tools, or financing of new business models, including digital assets, these and other solutions make the private equity market more transparent and open up new opportunities for retail investors to earn more.
What will happen next? It largely depends on the regulators: either they will limit the access of mass investors to the market of non-public assets, or they will be able to find a balance between people's desire to earn more and concern for their financial security. With more and more assets going digital and being tokenized, in practice, regulators will have to learn how to deal with the new realities, not just issue more bans.
&nbsp;
<span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Trend 2. Products for the self-employed
<span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The pandemic has accelerated the introduction of a project format for cooperation between companies and independent contractors, including highly qualified specialists. At the same time, the self-employed, as well as small and medium-sized businesses, face problems in obtaining financing: most banks do not know how to work with those who have unstable income. To solve this problem, fintechs are taken. For example, transaction-based scoring and credit solutions on freelance platforms or risk management and financial stability tools.
<span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What will happen next? Digital Horizon experts are confident that the principles of products for the self-employed will be transferred to the mainstream and will generally change approaches to scoring and funding decisions.
&nbsp;
<span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">3. Fintech for open ecosystems
<span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Open ecosystems that bring together independent players have become a new distribution channel that helps counter marketplaces and other types of centralized platforms. The focus of competition has shifted from individual product features to data competition, speed, and ease of embedding. This was reflected in the active development of universal checkout services, embedded products for investment and a new layer of ecosystems based on fintechs.
<span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What will happen next? If independent players continue to unite, the fragmentation of the financial market and the specialization of fintech solutions will increase. On the contrary, the gap between leaders from closed ecosystems, centralized platforms and marketplaces will grow.
&nbsp;
<span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">4. Post-big-data era
<span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The world has accumulated a huge amount of data, the storage of which requires a lot of energy, as well as other resources, in order to ensure security in accordance with the requirements of regulators. However, the information collected is often not representative. To improve the quality of analytics, technology companies are developing a more selective approach to data - taking into account user scenarios. Fintech solutions are developing that use synthetic data, audit information, or specialize in processing certain types of data.
<span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What will happen next? Or there will be a monopolist - a centralized system that will know everything about everyone. Or specialization in data processing will increase, and consumer companies will buy signals that have weight in a certain scenario.
&nbsp;
<span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">5. Tokenization of the real world
The real sectors of the global economy need additional funding to overcome the crisis caused by the COVID-19 pandemic. However, the capabilities of traditional banks are limited by the requirements of the regulator regarding capital adequacy. To attract alternative funding from institutional and private investors, the real sector will have to restructure and tokenize existing illiquid assets. The infrastructure for the digitization of rights and transactions with new asset classes is already being built. <span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What will happen next? Digital Horizon experts are convinced that tokenization will be deeply integrated with other business processes, which will allow creating new financial products to solve non-standard cases.
&nbsp;
<span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">6. Fintech for the Metaverse
<span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In the metaverse, consumption occurs in real time and is not limited to one platform. To make this possible, we need an infrastructure that will ensure interoperability. And its foundations have already been laid by open ecosystems. Metaverses also provide users with enhanced options for personalizing interactions. Therefore, there will be more financial products that are embedded at the request of the user. The segment of solutions for managing reputation data will also grow.
<span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What will happen next? It depends on which path the creators of the metaverses choose: completely decentralized, when, in accordance with the principles of Web 3.0, the rights of users to manage data and content are expanded, or more centralized, when control will be on the side of developer companies.
&nbsp;
<span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">7. Green fintech
<span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Today, as part of the ESG agenda, governments are adopting programs to achieve carbon neutrality, industry is rearming, and investors are more actively supporting green projects. The fintech industry is also actively responding to this public demand. For example, it introduces "carbon calculators" that calculate the user's personal carbon footprint, embeds automatic deductions for ESG goals in payments, develops products for "green" investments and alternative b2b lending.
<span style="font-size: 13pt; font-family: Lora,serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What will happen next: "green" fintech will become mainstream, the only question is how quickly: in three to five or 10-15 years. The trend will accelerate if regulators and society require ESG resilience parameters to be used in scoring and credit models and thereby influence funding decisions.

Experts told how we will pay within the metauniverses, what will replace big data, why the world needs total tokenization, and what role fintechs play in the implementation of the ESG agenda.

Digital Horizon presented the study "Fintech Trends 2022"

<span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Crypto custody platform <a style="text-decoration: none;" href="https://www.fireblocks.com/request-access/?utm_feeditemid=,utm_device=c,utm_term=fireblocks,utm_source=google,utm_medium=ppc,utm_campaign=%7Butmcampaign%7D,hsa_cam=15206013960,hsa_grp=132502437274,hsa_mt=b,hsa_src=g,hsa_ad=562982162130,hsa_acc=%7B614-470-7529%7D,hsa_net=adwords,hsa_kw=fireblocks,hsa_tgt=kwd-301307349295&amp;utm_feeditemid=&amp;utm_device=c&amp;utm_term=fireblocks&amp;utm_source=google&amp;utm_medium=ppc&amp;utm_campaign=%7Butmcampaign%7D&amp;hsa_cam=15206013960&amp;hsa_grp=132502437274&amp;hsa_mt=b&amp;hsa_src=g&amp;hsa_ad=562982162130&amp;hsa_acc=6144707529&amp;hsa_net=adwords&amp;hsa_kw=fireblocks&amp;hsa_tgt=kwd-301307349295&amp;hsa_ver=3&amp;gclid=Cj0KCQiA_8OPBhDtARIsAKQu0gYL_3LfFWDX6kbXrtUHAklL7gZgCWAWmNaMQhTtnQbBFPK8vvsWrpoaAo_iEALw_wcB"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Fireblocks</a><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> is quite possibly &ldquo;the most successful and least-known company in the blockchain space,&rdquo; as described by its co-founder and CEO Michael Shaulov in an interview with TechCrunch.
<span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The company announced today that it is now the highest-valued digital asset infrastructure provider in the world after receiving an $8 billion valuation, <a style="text-decoration: none;" href="https://techcrunch.com/2021/07/27/crypto-infrastructure-provider-fireblocks-raises-310m-triples-valuation-to-2-2b-in-five-months/"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">nearly four times higher</a><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> than the sum it commanded during its Series D six months ago.
<span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The new valuation comes in conjunction with Fireblocks&rsquo; Series E funding round, in which it raised $550 million from an investor group co-led by hedge fund D1 Capital Partners and Spark Capital. Other participants in the round include <a style="text-decoration: none;" href="https://www.generalatlantic.com/"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">General Atlantic</a><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, <a style="text-decoration: none;" href="https://www.indexventures.com/"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Index Ventures</a><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, Mammoth, Alphabet&rsquo;s <a style="text-decoration: none;" href="https://www.capitalg.com/"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">CapitalG</a><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> growth fund, <a style="text-decoration: none;" href="https://www.altimeter.com/home"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Altimeter</a><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, <a style="text-decoration: none;" href="https://www.bloomberg.com/profile/company/0866197D:US"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Iconiq Strategic Partners</a><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, <a style="text-decoration: none;" href="https://canapi.com/"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Canapi Ventures</a><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, and <a style="text-decoration: none;" href="https://www.parafi.capital/"><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Parafi Growth Fund</a><span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, according to the company. The latest round brings Fireblocks&rsquo; total raised since its 2018 inception to just over $1 billion.
<span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Its product enables financial institutions, including Bank of New York Mellon, BlockFi, and eToro, to provide direct custody of digital assets. Fireblocks supports custody across 25 different blockchains, according to Shaulov.
<span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">&ldquo;It&rsquo;s like a SaaS software that allows [clients] to run their own custody using their own wallets in a high-end, secure, institutional way,&rdquo; Shaulov said.&nbsp;
<span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Fireblocks scaled rapidly in 2021, growing its client base from 100 to 800 and doubling the assets secured on its platform to $2 trillion, Shaulov said. It also grew revenue by 600% over the year, ending with a figure between $50 and $100 million, though Shaulov declined to share a specific revenue number.
<span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Two of Fireblocks&rsquo; biggest competitors in the crypto custody infrastructure space were acquired last year, Shaulov said. PayPal bought Curv in March, and crypto exchange Coinbase acquired Israel-based Unbound Security in November, so Fireblocks does not consider any specific company to be its direct competitor at this point, he added.&nbsp;
<span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Fireblocks differentiates itself in the market by providing a network for its clients to interact by buying and selling transactions amongst each other and supporting a wide range of blockchains and tokens, Shaulov said.&nbsp;
<span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The company plans to use the proceeds from the latest fundraise to double its 300-person team by the end of 2022 with a focus on hiring engineers and customer success professionals.&nbsp;
<span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">It also hopes to expand to new countries in regions including Southeast Asia, Eastern Europe, and Africa as the regulatory environment in these locales becomes more favorable for crypto businesses. 40% of its customers today are in the US, a little over 30% are in Europe, and around 25% are in the Asia-Pacific region, which Shaulov noted has been the fastest-growing area for Fireblocks since 2020.
<span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In terms of crypto products, decentralized finance (DeFi) has been an especially hot growth area for the startup, accounting for 10% of Fireblocks&rsquo; transaction volume in the past month, according to Shaulov.&nbsp;
<span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">&ldquo;Right now, Fireblocks is the number one and the go-to provider for any institution that is looking to have some exposure to DeFi. Out of our 800 clients, about 200 are actually using our DeFi extensions that connect them to different protocols,&rdquo; he said.
<span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The company just launched DeFi custody offerings through the Aave Arc protocol, a version of Aave popular amongst financial institutions because it incorporates pathways for them to easily comply with anti-money laundering regulations.&nbsp;
<span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Fireblocks also provides strategic consulting to clients looking to build out their digital asset capabilities who are already using its custody platform.&nbsp;
<span style="font-size: 12pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">&ldquo;I think what we really managed to figure out is this combination of high-end security and the ability to deploy it with the customer, but in a fairly simple way for them. They are in control, but they don&rsquo;t need to put in a lot of resources to get up and running, which is very suitable for banks, who want control but don&rsquo;t have the technical resources to fully operationalize and run [custody] themselves,&rdquo; Shaulov said. &ldquo;They can customize [our product] exactly according to their policies and requirements.&rdquo;
&nbsp;

Crypto custody platform Fireblocks is quite possibly “the most successful and least-known company in the blockchain space,” as described by its co-founder and CEO Michael Shaulov in an interview with TechCrunch.

Crypto infrastructure company Fireblocks nearly quadruples valuation to $8B in six months

<span style="font-size: 12pt; font-family: Arial; color: #444444; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Efficiency advertising attracts from information to energy customer-centric campaigns and ship measurable outcomes. Model advertising wields artistic to extend consciousness, talk values and encourage buyer loyalty. Each coexist and compete for funds. And each are being reimagined as entrepreneurs search a stability. &ldquo;As a substitute of efficiency supporting model, we like to consider it as model supporting efficiency as a result of it is model that drives top-funnel consciousness and acquisition,&rdquo; Sally Chi, Development Supervisor at Chime, tells me in an interview. In her present position at Chime&mdash;a fintech firm based on the premise that primary banking providers must be useful, simple, and free&mdash;Chi spearheads portfolio diversification, together with cell campaigns, affiliate and content material advertising, internet show and programmatic and unsolicited mail.
<span style="font-size: 12pt; font-family: Arial; color: #444444; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">&nbsp;<span style="font-size: 12pt; font-family: Arial; color: #444444; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">&ldquo;Model is what we stand for. The extra customers see, perceive and join with our values and our mission to assist members obtain monetary peace of thoughts, the extra possible they&rsquo;re to transform after seeing an advert afterward,&rdquo; Chi says. It is right here that Chime&rsquo;s pioneering strategy to &ldquo;efficiency branding&rdquo; unlocks innovation on the intersection of efficiency and model to assist construct model belief and fairness. A first-rate instance is Chime&rsquo;s jersey patch sponsorship take care of the Dallas Mavericks, the American skilled basketball staff owned by billionaire Mark Cuban. &ldquo;Efficiency advertising is aggressive, and a powerful model permits us to drive down prices the place it counts,&rdquo; Chi says. &ldquo;It is all about growing consciousness to extend the numbers of shoppers who&rsquo;re coming in to join Chime,&rdquo; she says. Based on analysis agency eMarketer, Chime is on its technique to attain 13.1 million U.S. account holders this 12 months, up 30.7% over final 12 months. That makes it the chief in its class, a place it&rsquo;s prone to cement by 2025, when the corporate is forecast to succeed in 22.7 million members.
<span style="font-size: 12pt; font-family: Arial; color: #444444; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Chi&rsquo;s recommendation: &ldquo;Shoppers are attracted by the manufacturers that provide essentially the most belief and the most effective expertise, so educate shoppers about each.&rdquo; Personalization is essential&mdash;however product is essential. &ldquo;The very best advertising combines each to face out from the noise and present the corporate stands firmly on the aspect of the patron.&rdquo; Shoppers are attracted by the manufacturers that provide essentially the most belief and the most effective expertise, so educate shoppers about each.&rdquo; Personalization is essential &ndash; however product is essential. This consumer-aligned strategy has knowledgeable Chime&rsquo;s string of current merchandise. Final 12 months the corporate developed Credit score Builder, providing a&nbsp; new type of bank card expertise. The cash members transfer to their secured account is the quantity they will spend on the cardboard. Purchases made with the cardboard assist members set up good credit score. It is a optimistic expertise that advertising has to assist with straight discuss clear advantages, Chi says. &ldquo;We would like folks to see how they will enhance and take management of their monetary lives. &ldquo;We give attention to the advantages by making it actionable, and that provides us extra effectivity in our advertising spend.&rdquo;
<span style="font-size: 12pt; font-family: Arial; color: #444444; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Whereas market situations will proceed to evolve because the economic system heats again up, fintech app entrepreneurs&rsquo; give attention to true client worth will certainly pay dividends. As these consultants&rsquo; recommendation demonstrates, what issues on the finish of the day is buyer success. Counting downloads could also be easier, however understanding extra complicated engagement dynamics is the higher long-term funding.
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Efficiency advertising attracts from information to energy customer-centric campaigns and ship measurable outcomes. Model advertising wields artistic to extend consciousness, talk values and encourage buyer loyalty. Each coexist and compete for funds. And each are being reimagined as entrepreneurs search a stability. “As a substitute of efficiency supporting model, we like to consider it as model supporting efficiency as a result of it is model that drives top-funnel consciousness and acquisition,” Sally Chi, Development Supervisor at Chime, tells me in an interview. In her present position at Chime—a fintech firm based on the premise that primary banking providers must be useful, simple, and free—Chi spearheads portfolio diversification, together with cell campaigns, affiliate and content material advertising, internet show and programmatic and unsolicited mail.

Fintech App Marketing Tip that you can rely on

A prerequisite for a startup is the construction of a prototype. Because selling what is shown is much easier. It is necessary to describe in detail the advantages of the project, skillfully teach the disadvantages. But a project prototype doesn't have to be expensive. The main goal of a startup is to maximize the potential of a startup to investors.

Startup: definition and tips for creating

Company is going to share with you information on how to create a really good product and, thanks to this, achieve success.

The experts of our company share their experience and some cases with you in our blog. It can help you if you are not sure what your project should look like. 
We hope to establish fruitful and productive cooperation with you. Feel free to contact us and, of course, don’t forget to visit the blog.

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